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Showing posts with label Predictions. Show all posts
Showing posts with label Predictions. Show all posts
Tuesday, January 8, 2008
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A backlog of interesting audio & video snippets from the evolving world of media, technology & advertising
About
Purpose
I am a strategic planner at McCann Erickson in Singapore. My job revolves around understanding the ever-evolving world of consumers, brands, media and technology. So that we can make better communications for our client brands.
As an old Chinese saying goes “What I hear, I forget. What I see, I remember. What I do, I understand.” This blog’s purpose is to remember what I may forget, understand what I may remember, and hopefully ignite my role as a strategic planner.
As an old Chinese saying goes “What I hear, I forget. What I see, I remember. What I do, I understand.” This blog’s purpose is to remember what I may forget, understand what I may remember, and hopefully ignite my role as a strategic planner.
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